Managed and directed all digital organic and paid marketing strategy, including content creation, brand/influencer partnerships and enhancing channel performance/sales through building a cohesive online brand identity.

Responsible for the management of a new kidswear brand's social media, digital marketing campaigns and brand/influencer collaborations.

Established a skillset focused on e-commerce performance and SEO by developing website content, visual and written product optimisation and email marketing strategy.

Brand launches, marketing campaigns and social media strategy.